(CSAI) Client Side Ad Insertion

Client-side Ad Insertion (CSAI) is a method of dynamically inserting advertisements into video content on a client device. Unlike traditional Server-side Ad Insertion (SSAI), CSAI does not require ad decision making to occur on a server. Instead, the video player on the client device performs the ad insertion, either by retrieving an ad from a local cache or by making a request to an ad server.

CSAI can provide several advantages over SSAI, including better ad targeting, lower latency, and a more seamless user experience. It also offers greater control and flexibility for content providers, as they can choose which ads to show and when to show them, without relying on a third-party server.

However, there are also some challenges associated with CSAI, such as the need for a high-performance video player and the potential for ad blockers to interfere with the ad insertion process. Nevertheless, as more and more video content is consumed on client devices, CSAI is becoming an increasingly popular choice for ad insertion in the streaming video industry.

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(VOD) Video On Demand
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(SVOD) Subscription Video on Demand
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(WEBRTC) Web Real-Time Communication
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(AVOD) Advertising Video On Demand
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(TVOD) Transactional Video On Demand
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(PPV) Pay Per View
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(AAMP) Advanced Adaptive Media Player
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(DVR) Digital Video Recorder
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(PTS) Presentation timestamp
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(HLS) HTTP Live Streaming
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(DRM) Digital rights management
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(MT) MediaTailor
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(HDCP) High-bandwidth Digital Content Protection
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(VMAP) Video Multiple Ad Playlist
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(MSE) Media Source Extension
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(EME) Encrypted Media Extension
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(VAST) Video Ad Serving Template
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(SSAI) Server-Side Ad Insertion
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(CSAI) Client Side Ad Insertion
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(OTT) Over The Top
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(UHD) Ultra high definition
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(HDR) High dynamic range
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(HDRR) High Dynamic Range Rendering
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(AAC) Advanced Audio Coding
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(AC-3) Audio Codec 3
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(CDN) Content Delivery Network
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(CC) Closed Captions
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(CRTP) Compressed Real Time Transport Protocol
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(DOF) Depth of Field
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(HD) High Definition
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(P-FRAMES) Predictive Frames
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(RTMP) Real Time Messaging Protocol
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(RTSP) Real Time Streaming Protocol
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(SRT) SubRip Subtitle File
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(WEBVTT) Web Video Text Tracks
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(OBS) Open Broadcaster Software
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(KPI) key performance indicator
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(DASH) Dynamic Adaptive Streaming over HTTP
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(DAI) Dynamic ad insertion
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(VPAID) Video Player-Ad Interface Definition
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(MP3) MPEG-1 Audio Layer 3
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(ISOBMFF) ISO Base Media File Format
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(MOOV) Movie Metadata Box
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(MOOF) Movie Fragment Box
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(MDAT) Media Data Box
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(OTA) Over-the-air programming
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(TPM) Technological Protection Measures
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(DMCA) Digital Millennium Copyright Act
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(ISO) International Organization for Standardization
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(HEVC) High Efficiency Video Coding
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(CMAF) Common Media Application Format
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(FAAC) Freeware Advanced Audio Coder
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(SDR) Standard Dynamic Range
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(SD) Standard Definition
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(ABR) Adaptive Bitrate
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(DCR) Digital Content Ratings
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(PVOD) Premium video on demand
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(NVOD) Near video on demand
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(UGC) User-Generated Content
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(ATV) Advanced TV
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(CAF) Cast Application Framework
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(GPU) Graphics processing unit
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(CPU) Central processing unit
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(CSI) Camera Serial Interface
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(MSS) Microsoft Smooth Streaming
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(TRAF) Track Fragment Box
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(STYP) Segment Type Box
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(TFDT) Track Fragment Decode Time
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(SMPTE) Society of Motion Picture and Television Engineers
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(VMAF) Video Multimethod Assessment Fusion
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(PSNR) Peak signal-to-noise ratio
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(TEE) Trusted execution environment
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(VBR) Variable bitrate
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(CDM) Content Decryption Module
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(IPTV) Internet Protocol Television
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(P2P) Peer-to-Peer
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(DMA) Designated Market Area
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