Dynamic Ad Insertion (DAI) refers to the process of dynamically inserting advertisements into online video content in real-time, as opposed to pre-roll or post-roll ads that are hard-coded into the content. The goal of DAI is to make the ad experience more relevant and personalized for the viewer, which can increase the effectiveness of the advertisement and the overall user experience.
DAI works by using algorithms to select and insert the most relevant ads into the video stream based on various factors, such as viewer demographics, geographic location, and viewing history. This allows for more targeted and relevant advertisements, which can result in higher engagement and click-through rates.
Dynamic Ad Insertion is commonly used in the OTT (over-the-top) video streaming industry, where the viewer watches video content through an Internet connection rather than a traditional cable or satellite service. DAI is also used in linear TV, where the traditional broadcast is being replaced with IP-based delivery of content.
What is DAI
Services to deliver DAI