Digital Content Ratings (DCR) refers to the system used to rate the content of digital media, such as websites, mobile apps, online games, and social media platforms. The purpose of DCR is to help users make informed decisions about what they and their children consume online and to provide guidance to content creators in creating age-appropriate material.
DCR systems are typically operated by independent organizations, such as the Entertainment Software Rating Board (ESRB) in North America, which assigns ratings to video games, and the Motion Picture Association of America (MPAA), which assigns ratings to movies. These ratings provide information about the content of the digital media and can help parents make informed decisions about what their children are exposed to online.
In addition to rating content for age-appropriateness, DCR systems may also provide additional information about the content, such as the presence of violence, sexual content, drug use, and other themes. This information can be useful for users who are sensitive to specific content and want to avoid it.
Overall, DCR helps to promote responsible use of digital media and provides a useful tool for users to make informed decisions about the content they and their children consume online.
https://markets.nielsen.com/us/en/solutions/capabilities/digital-content-ratings/