Premium Video on Demand (PVOD) is a model of film distribution where a newly released movie is made available to rent or purchase online for a premium price, typically within a few weeks of its theatrical release. This is different from traditional video on demand (VOD), where movies are made available for rental or purchase several months after their theatrical release at a lower price point. PVOD allows studios to generate additional revenue streams and reach audiences who may not have the opportunity to see the film in theaters, while also providing consumers with the ability to watch newly released movies from the comfort of their own homes. However, PVOD has received some criticism from theater operators and film fans, who argue that it could negatively impact the theatrical release of movies and lead to a decline in the movie-going experience.