TIFA stands for Tizen Identifier For Advertising. It is an Advertising Identifier introduced by Samsung Ads specifically for advertising purposes on Samsung Smart TVs.

TIFA (Tizen Identifier For Advertising) was announced at CES in January, 2019.

https://developer.samsung.com/smarttv/develop/guides/unique-identifiers-for-smarttv/tizen-id-for-advertising.html

https://iabtechlab.com/standards/guidelines-identifier-advertising-over-the-top-platforms

https://iabtechlab.com/wp-content/uploads/2018/12/OTT-IFA-guidelines.final_Dec2018.pdf

https://www.youtube.com/watch?v=jOTiKMPiBuc

https://www.youtube.com/watch?v=_SHjhvtKjwU

Interest-Based Advertising (IBA) refers to the practice of delivering advertisements to users based on their online behavior, interests, and demographics. This is done by collecting data about users through various sources, such as websites they visit, apps they use, and content they interact with, and using that data to create profiles that reflect their interests. Advertisers can then target advertisements to users based on these profiles.

IBA is used to make advertising more relevant and engaging to users by showing them ads that align with their interests. This type of advertising can be delivered through various channels, including websites, social media platforms, and mobile apps.

While IBA can be an effective way to deliver targeted advertisements, it can also raise privacy concerns. Some users may feel uncomfortable with the amount of information that is being collected about them and the ways in which it is being used. To address these concerns, many companies offer opt-out options and allow users to control the data that is collected and used for advertising purposes.

https://www.amazon.co.uk/gp/help/customer/display.html?nodeId=G64JFZVFDY66XG9K

### Change your ad preferences
https://www.google.com/ads/preferences

https://www.youtube.com/watch?v=zoEXifWBtAs

Limit Ad Tracking (LAT) is a feature in Apple iOS that allows users to opt-out of personalized advertising. Personalized advertising, also known as interest-based advertising, uses information about a user's online behavior to show them ads that are more relevant to their interests.

When Limit Ad Tracking is enabled, iOS devices will no longer send information about a user's activities to advertisers, which will reduce the amount of personalized ads they see. However, it's worth noting that users may still see ads, but they will be less relevant and may be based on broader factors such as their geographic location or the type of app they're using.

It's important for users to understand that Limit Ad Tracking does not stop all forms of advertising, but it does give users more control over their privacy and the data that's being shared with advertisers.

https://www.adjust.com/glossary/limit-ad-tracking

https://www.youtube.com/watch?v=UqIOxetF-EY

The Identifier for Advertisers (IDFA) is a unique identifier on Apple devices, such as iPhones and iPads, that allows advertisers to track a user's activity across different apps. The IDFA helps advertisers to provide personalized advertising experiences, target specific audiences, and measure the success of their ad campaigns.

However, with the growing concern over online privacy and data protection, Apple has recently implemented changes that require apps to ask for explicit user consent before tracking their IDFA. This means that users can choose to limit the tracking of their activity, giving them more control over their personal data.

https://www.adjust.com/glossary/idfa/

https://www.youtube.com/watch?v=HFyaW50GFOs

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