A search engine results page (SERP) is the page that a search engine displays in response to a query by a user. The SERP typically consists of a list of links to web pages that are ranked based on relevance to the search query. The ranking is determined by the search engine's algorithm, which considers factors such as keyword density, freshness of content, and the popularity of the website. Some SERPs may also include ads, images, videos, and other types of media. The goal of the SERP is to help the user find the most relevant information for their search query as quickly and easily as possible.